Identify
Understand local waterways, pollution sources, and the communities connected to them.
Our approach
Thoughtful by design. Local by nature.
A practical model for stopping plastic upstream, shaped with the people who know their waterways best.
Our intended model
Four steps.
One connected responsibility.
We’re developing an approach that considers the whole journey—from the point of interception to the final destination of every collected load.
Intercept
Explore suitable ways to capture floating plastic before it reaches the sea.
Collect responsibly
Work with local workers and waste-management partners, with a responsible destination for what we collect.
Measure impact
Track collected waste, operating costs, disposal destinations, and verified results.
Before deployment
The right solution
starts with listening.
Interception methods must suit the waterway. We intend to assess flow, seasonal conditions, access, ecological considerations, and local permissions before choosing equipment.
We also intend to establish safe working practices and suitable waste-management arrangements before collection begins.
See where we’re startingWhat accountability means
Measure what matters.
Share what we learn.
Collected waste
Record quantities and material types using a consistent method.
Operating costs
Understand the real resources required to run collection responsibly.
Disposal destinations
Document where collected material goes, including recycling where suitable.
Verified results
Distinguish measured outcomes from goals, estimates, and lessons learned.
A shared responsibility
A cleaner ocean starts
with all of us.
We’re looking for people and organizations who believe that meaningful change begins upstream.
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